idolw - 5:54 am on Nov 2, 2010 (gmt 0)

They are giving themselves another chance for a click.
They also recently started this "Watch this space" campaign for display advertising.
So their plan is to stop being a search engine and become a target destination for the users so they can sell ads for more. In fact, this last move will be sad as no small business will be able to afford CPM ads.