Sevencubed - I'm not sure Google feels any genuine obligation other than to the shareholders. Imagine how you would feel right now if you made your living from any form of directory either on or off the web. One thing about this new layout, its pretty hard to spam your way over a range of local results which is not a bad thing. If a business is invested in bricks and mortar, staff, lease, stock and so on I have no problem seeing them ranking for local results. From what I can see so far we've not suffered from a loss of traffic post update on any of our sites.