NickandSara - 12:41 am on Nov 4, 2010 (gmt 0)
its a bit like when you go in the supermarket and they've changed all the shelves around. the bread is where the milk goes and you cant find the biscuits. its annoying, but do we go to the shop down the road? nope. we just have a little moan and carry on shopping.
users will probably do the same with google. bit depressing for us webmasters
The reason supermarkets do this is because it increases sales. People know what they want is in the store even though it has moved so they have to "search" a little harder to find their products. However, whilst searching harder they spot other products they did not actually come in for and then purchase more than they bargained for. Maybe Google imagines that by constantly changing things and confusing people, users may click on more Adwords links.