Robert_Charlton - 7:15 am on Oct 28, 2010 (gmt 0)
I think they have just linked your organic title and description to the places listing.
On the [chicago museums] pages Google shows via its test link, all of those links are to the organic sites.
In the current Google Updates thread [webmasterworld.com...] chrislloyd515 mentioned seeing these being tested in Singapore on Oct 18-19... returning for [singapore hotel] a listing of local hotels along with some major local directories.
Pieces of my reaction in that discussion are perhaps worth repeating here, with a bit of emphasis added...
I've been seeing various results [for] certain kinds of geo searches... and hotels in particular... where it's appeared that Google is going in this direction, of returning some major directory-style sites, but increasingly being the über-directory itself. It goes a little bit with Google's not liking to return search results within search results.
I can see this organizational principle being applied to a huge range of queries, though, not just geo queries, and it would have seismic implications to e-commerce and directory-style sites if Google went much further in that direction.
I think that Google's branding algo is naturally pulling them this way... it appeared that Google was on the brink of sorting data differently.