freejung - 2:53 pm on Oct 29, 2010 (gmt 0)
Your "escape vector" is the type I would strongly advocate- with the addition of link-building
Thanks, Shaddows, that's very encouraging.
I agree about the link-building. I sort of left that out on purpose because of the discussion in the other thread about whether to do link building at all. Certainly if you have the ability to get links from high-quality sources, doing so is almost always a good idea regardless.
Good tip about linking deep but not to the bottom level. That's what I encourage users of my content to do: link to subcategory pages, not individual widget pages or the homepage.
But I'm kind of stumped as to how "informational" and "transactional" might be made more granular
There are always lots of ways to slice a cat - that's the great thing about analysis. For example, if you're looking for information, do you want it for entertainment reasons, or just idle curiosity, or are you doing deep academic research, or are you researching a purchase? You would want very different sites in each case -- for entertainment you might want Youtube and lolcats type of stuff, for idle curiosity Wiki might suffice, for academic research you would want .edu sites and for purchase research you would want consumer reports.
In my niche, which I guess would be considered informational, I've already identified several distinct user intents as far as what they want to do with my content: some want to use it on a website or blog, some want to use it for educational purposes (homework), some just want it for personal use on their own computer, some want to use it for commercial print publications, and some just want to look at it and then move on. And that's _after_ having eliminated content geared toward users I'm really not in a position to satisfy, like those who want to buy a high-quality printed copy of the content (I'm thinking I might set that up separately and put it on another domain).
The question is, how is Google slicing the cat? I've been able to get clues about that by looking at the results for subtle variations of the main keywords -- sometimes they return pretty much the same results, sometimes they return a completely different set of sites. I've been able to eliminate one category of synonymous keywords just based on those sites clearly being geared toward a different user intent than my primary focus, which is on people who want to use the content online (after all, those are the ones who link).