Reno - 1:59 pm on Oct 29, 2010 (gmt 0)
from freejung's post... 2: Change your user intent category. Convince Google that you're not really an informational site about fuzzy widgets, you're actually a fuzzy widget e-comm site
This excellent thread has helped me crystalize in my own mind the crucial importance to try to explicitly identify for Google exactly the kind of site I have. I know that seems obvious, but I think that I (and perhaps others as well) have not been clear enough. For example, if I have a site where the true intention is to sell widgets, then I want to make it abundantly clear that I am primarily an online store, because it would be easy to be identified as being mostly informational, so Google (with their intention to give people what they think they want) would be sending visitors that want to read about widgets, but not necessarily buy one. I appreciate the traffic but that would mostly do me no good.
That is not to say that my sites will not remain informational ~ they certainly will because I understand the importance of building "authority" on the subject ~ but I will go through much of my top-of-page wording to clarify the true core intent, so it is easier for Google to get it right ~ to have people purchase something. This effort may or may not do any good, but it seems logical to me that this is how the "new Google" operates as they attempt to read people's intentions, not just their queries.