jimbeetle - 1:27 pm on Oct 29, 2010 (gmt 0)

groups of users with certain patterns in their search histories (en masse), query types that fall into certain patterns and websites of certain patterns

Yeah, I can see that, whatever the taxonomy: Shopper, Traveler, B2B, Widget Enthusiast, Politcal Gadfly, SEO (here he is again, the same danged keyword searches day after day after day).