tedster - 5:57 pm on Oct 28, 2010 (gmt 0)

To watch it happening, you need a solid grasp of your site metrics- not just the headline figure, but the drilled-down detail.

Exactly. If all you know is "traffic is up" or "sales are down" then you're not going to see even a trace of this Traffic Shaping creature running around.

Most companies are still not data-driven to the degree they need to be for powerful online success. I hope this thread is a wake-up call for anyone reading it.