dickbaker - 3:26 am on Oct 24, 2010 (gmt 0)
Ten years ago was before universal search, personalized search, instant search, ads on top of organic results, new layout with various search options, and a web flooded with an incredible deluge of spam.
Oh, I know. But Brett's "rules" seemed to work just fine even last year. It's this year (and especially the last few months) where everything seems to have been turned upside-down.