Robert_Charlton - 10:40 pm on Oct 23, 2010 (gmt 0)

I've thought for years that the two basic updates I'd suggest to Brett's strategy (which I think is basically very sound) are that you need to consider how people search and maybe do some keyword research and targeting before you start writing, and that you need to do something to promote your site and your content to get potential linkers to see it.

The research up front is true now even if you're hoping for long tail. A random approach doesn't work as well now as it used to.

There are also some obvious anachronisms like keyword density, and overall I'd say the bar on content quality is much higher than it used to be, but I think if you get fundamentally what the strategy is about, it still works.