Ten years ago I read Brett Tabke's very simple list of things to do with your site to get ranked well on Google. I followed those rules and found my sites on the first page of Google every time. The rules worked for years, though every update.
Now it doesn't seem to be the case. Google seems to have changed everything, and much of what Brett presented doesn't seem to matter. Or maybe it matters, but other things matter more.
Is it a whole new game, or have only some of the rules changed?
What do you think?