Robert I picked a product at random to illustrate the point - one that I figured had no real relevance in terms of keyword importance and was safe.
Where I think google has gone wrong is that collectively those 5 or 10 unique searches we all made each month that only they found - that's why we all use google. They're not seemingly understanding that their core engine is not significantly better than bing and in actuality is more vulnerable to spam. Up until 12 months ago it was google and everyone else, like comparing a Ferrari to a pinto. The pinto is now a Honda and the Ferrari a Toyota. If we all just signed on to the interwebs tonight a clear winner may be tough to pick.
That's astounding given how dominate they were before all these changes.