onepointone - 3:34 am on Oct 20, 2010 (gmt 0)
There is so much emphasis now on the 'social' aspect of the web to rate and rank things. I can see it backfiring big-time.
Any technique used to push down untrue bad reviews can also be used to push down (true) bad reviews.
But I think the ones seeking to do damage will always have an advantage if they are anonymous, since they have nothing to lose.