JoeSinkwitz - 8:27 pm on Oct 22, 2010 (gmt 0)
I get that it is a different type of test Tedster (I won't totally agree that this is how a test should be rolled out, but will let that argument fall to the side for now); sample size is not enitrely disregarded in qualitative research though as it is important to have a large enough focus group in order to reduce the failure of discovery rate ~ my point is that group of 80 non-googlers should have been higher...to bring the rate to less than .001 probablity of missed discovery I think the size was supposed to be roughly 200 (it has been a little while). Quirk's, the journal on market research, has an article that delves into this more.
Side note: $75/hr with 200 people testing for a month straight without sleeping wouldn't even be a rounding error for their R&D. :)