Google reminds me of the character played by alec Baldwin on 30 rock. In one episode he and his team work hard to develop a new product to save ge, a new toaster. After toiling with it for days his team says it looks great, when he sees it he remarks "congratulations we've invented the Pontiac aztek" in reference to one of the ugliest consumer products ever witnessed.
Google 2010. Their next update should be called aztek in honor of a year spent bringing features forward that nobody wanted. Instead of giving us the homer Simpson Canyonero with every feature a couple of over caffeinated phds thought we'd like how about just filtering the spam. And by that I mean hire a couple of spammers to help root out the spam. They could set up a chat deal and probably parse thousands of legitimate spam reports in a few weeks that would give them more useful data on spam trends the all those useless forms