engine - 4:15 pm on Oct 15, 2010 (gmt 0)
Google Wants More People Logged In [techcrunch.com]
Schmidt’s response essentially is that the Google’s search algorithm will absorb more realtime and social data over time: “With respect to social and realtime, we use complex signals to do ranking. Over time we will add realtime and social cues.” Some of this comes in the form of direct data feeds, such as Google gets from Twitter. But to really be social, search needs to be personalized to each individual’s own social stream.
Schmidt acknowledges as much: “We are quite convinced that produces a better search result for people who choose to give us that information. We want people to be more logged into Google.”
In other words, Google will give you better search results if you share your social data with them.
I tend not to log in as I don't really want to share everything all of the time.
I really would like Google to stop trying to second guess my search requirements.