mhansen - 2:14 pm on Oct 14, 2010 (gmt 0)
Can you elaborate what you mean by that?
By identity crisis, I meant that the site itself, as well as the different sections, were not very well defined BY US.
We found sections of the site that were completely irrelevant to what mattered, and were simply "noise" that clouded the site with information to attract more general visitors, versus TARGETED visitors.
The noise started getting louder than the voice, if that makes sense.