tedster - 6:21 pm on Oct 17, 2010 (gmt 0)
Good observation. WebmasterWorld has long been focused on technical SEO as well as other technical aspects of the web business. The first place that Social Media appeared here was a few years back in the Supporters Area, not the public side.
But that doesn't mean that the whole world was slow to get into social media - in fact, by now there's almost a business frenzy around the topic. Early adopters are trying very hard to educate the social media newbies, even as those newbies have their effect on the whole ecosystem.
Forums were arguably the first form of social media. Remember that PubCon began as a spontaneous social extension of WebmasterWorld, not as an intentional business venture. And by now PubCon has a very strong social media track that can be a total eye-opener.