tedster - 8:23 pm on Oct 13, 2010 (gmt 0)
Here's an interesting quote from a Forbes blog today about the power of social media marketing:
For example, we discovered in IBM that when a particular eminent blogger talked about a new product announcement, it increased audience traffic to the product information web pages almost a thousand-fold.
Measuring public digital eminence can be an effective tool for marketing, but it can just as well fit into business development, recruiting, forming partnerships, or even product and service development. As a relatively young business tool, social media monitoring and digital eminence measurement methods still have much room for improvement.
However, in the end, what matters is not a question of can you measure eminence, but if you are accounting it into your business strategies.
I am certain that such an effect gets noticed by Google - and not only if you happen to be IBM.