HuskyPup - 7:42 pm on Oct 13, 2010 (gmt 0)
Do any of them blog? Tweet about the industry?
Yes they do and they do have quite a number of followers however they tend to be the, how shall I put this, the geeky ones, the ones at the cutting edge of design, conservation or ecology, the ones who will stand and talk to you for hours on an exhibition stand making you feel you're the most important person in the world but have no intention of using your products...ever!
The www was an absolute god-send when it arrived because it finally freed me up from doing all the same things at one exhibition after another, I could simply upload all the pertinent information for these people to read at their leisure.
I'm sure there are a lot of businesses like mine trying to find that KISS idea or am I and others searching for something we do not actually need?