HuskyPup - 6:06 pm on Oct 13, 2010 (gmt 0)
social media for me is about interaction with people and brands that I like
Yep and this is precisely where I fall down since I do not want to interact with Joe Public since I have neither the time nor resources to do it, I would rather add stuff to FAQ pages.
My clients typically fall into three categories:
1. Wholesale full container load buyers who already know what they want, they know the various qualities they simply want the best prices and delivery. These wholesalers typically re-sell to retailers and sometime direct to the public.
2. Project specifiers, again who know precisely want they want and are most concerned with prices and delivery schedules. Projects can be anything from one container load to several hundred containers spread over two or three years.
3. Architectural practices, the most difficult group of people to work with! They want to know everything yet until they have a project for the widgets it's very rare one hears anything from them however they do hit the sites on a regular basis for technical specifications etc. Once the architect has decided which widget(s) they are going to use it is usually handed on to project specifiers.
What has all this to do with FB and Twitter? It would seem to be nothing yet I can't stop helping myself think that I'm missing something, a trick, an angle which may work, but sure as heck I don't want to get involved in daily question and answer sessions.