tedster - 10:29 pm on Oct 12, 2010 (gmt 0)
I was just involved in a discussion that I think highlights the two different mindsets quite well.
Mars-mind wants to improve traffic for his blog. He finds a well respected blogger in his field and asks if there is a opportunity for him to guest blog, which will of course give him a strong editorial backlink.
Venus-mind wants to improve traffic for her blog. She finds a well respected blogger in her field and requests an interview that she will then publish. No direct backlink is automatically involved, although some might certainly pop up if the interview is any good.
But even more, there's a Venus quality in both approaches. Both situations have the possibility of creating a human connection that may have an indirect but long term benefit for both parties.