roodle - 1:47 pm on Oct 12, 2010 (gmt 0)
Friends is an experimental section in the side column that helps you find news articles that your friends are sharing on Twitter.
Surely if they're your Twitter friends you already know what they've already shared!? Why look for articles you've potentially already seen, or not seen because you already ignored it? Looks like people had time to kill at the Googleplex...
SMM could also be just as counter productive but more in making your business look like a dad dancing at a disco if done badly.
I agree. How many times have you seen "0 people like this" on a page? It looks ridiculous. But does it mean the content of that page is any less valid or of lower quality than another with "200 people like this"?