James2 - 1:17 pm on Oct 12, 2010 (gmt 0)
I think it's a really interesting view.
To me it appears that SEO is a structured approach of guesswork to appease Google while SMM is based around more of a cycle of social sites on a more 'personal' basis.
It will be interesting to see if facebook, twitter etc go the distance or if they eventually get put into categories. For example, myspace is good for bands as you can put tracks online whereas with facebook you have to use video so perhaps bands favour myspace. Or maybe they'll just be replaced by new ones.
I don't think all industries lend themselves to social media or blogs unless you have a demon in the marketing dept. While the SEO efforts could prove disasterous and can be measured tangibly (by traffic or PR), SMM could also be just as counter productive but more in making your business look like a dad dancing at a disco if done badly.
I think it will be interesting to see if people use google for everything as social sites may come and go and google seems (a bit but who knows) more permanant. Maybe people wouldn't want to put all their eggs in one basket and need to use different channels but it might be quite time consuming to have to change horses everytime something new comes out.