roodle - 10:05 pm on Oct 11, 2010 (gmt 0)
As I'm reading these posts I'm wondering whether there really is much overlap between SEO and SMM. Doesn't it depend purely on whether links to, and mentions of, your brand/business/"thing" on social websites really do count for something in search engine algorithms? Is there any proof of this yet? I'm getting a confused message over what's followed and what's no-followed.
As netmeg said, the rest is all about door-to-door sales and making a noise about what you're doing. That can drive traffic but it's not SEO to me. And even though door-to-door has existed for years, it's mostly the same old type of companies that use it. I expect we'll start to see trends in which kind of companies typical use SMM and which ignore it. Hopefully Google & co. will pick up on that and adjust algorithms accordingly.