tedster - 7:35 pm on Oct 11, 2010 (gmt 0)
What's interesting to me is that I began with SEO in the mid 90s, soon after I built a few websites. It just seemed like a natural evolution, but that evolution didn't stop at algorithms and technical exploration.
My second major client soon discovered that SEO generated traffic was revealing an entirely new market they had never considered. And so this SEO adventure evolved into business process redesign. And funny thing - SMM also leads to changes in business process when it's done well.
Another overlap is also quite clear to me. Both SEO and SMM must actually BEGIN in the business porocess. Otherwise SEO pulls in traffic that does the business little good, and SMM generates a babble of voices that has no positive effect on the business KPIs that really matter.