trillianjedi - 7:23 pm on Oct 11, 2010 (gmt 0)
Great post Ted and I'm glad you've made it.
Really, the whole concept of marketing a website should simply be under the banner of "marketing". It encompasses many disciplines of which SEO and SMM are only two strands and not the complete picture.
The reality is, whilst Mars and Venus might be considered to be "big planets" worth studying, we actually live in an entire and wholesomely complex solar system.
There are very very very few people that I have ever met, either online or at events like PubCon that truly "get" SEO in my opinion. It's an equally small number of people that I have ever met that truly "get" SMM. Frequently one set understand complex algorithms, the other set understand people. One person can never possibly be good at both. Maybe an average Jack of all Trades.
I think there is a huge opportunity for a marketing agency to make some strategic hires in several niches in order to bolster up services for web-based clients by covering all of these bases.
The alternative is for every talented SEO to partner up with an equally talented SMM.
All of the truly talented SEO's that I know and respect are already doing the latter and have been doing so for some time.