HuskyPup - 5:22 pm on Oct 11, 2010 (gmt 0)
I think of SMM as the logical extension of the old fashioned door to door type salesman.
Yep, I get that and it's a good analogy for many businesses however what about the business that only has maybe 20 full time customers and 20 occasional customers buying perhaps only 2-3 times per annum?
I have only a couple of customers in the UK, a couple in Germany, Italy, Spain, Middle East, Japan, several in the USA etc and they are all in regular e-mail/web/phone contact with us since they are continually buying millions of Dollars worth of products from us throughout the year with relationships going back a long time, the longest being 40+ years with many in the 20-30 year band when we expanded our production capability during the early 1980s.
I'm sure there must be other companies like us who want to give Joe Public more reliable info yet do not actually want to deal direct with them, apart for the web info we post, since it could lead to all kinds of cross-conflicts and expenditure on our part.
Is there amyone out there in the same position as I am?