viggen - 2:04 pm on Oct 11, 2010 (gmt 0)

I don`t use twitter, but i do use Facebook allot, and exclusive for business. In my niche (books) Facebook is a dream come true, it never has been so easy to get into contact with Publisher, Authors or reviewers.

Since i use FB i have direct contact with basically every sales exec from the publishing houses and all the relevant authors of my field. If I need a quick author interview, well just send Mr. XYZ a private message, and cc his agent and publisher one too, as i said a dream come true, might not work for everyone but for me and my niche it defenitely is working.

Since i use FB actively for my business, i can produce more high quality content than ever before, SE loves it, people love it, win win...

...another aspect for me is that i have now with my active FB page a much easier case with advertisers.

...to me it is really a bit difficult to understand how so many people seem so against SMM, for me its just another channel i can tap into, and many times with SMM i tap into a channel i havent reached with SEO...