milosevic - 9:57 am on Oct 11, 2010 (gmt 0)
Great article and I agree with a lot of what is said.
I agree with roodle, a site can have massive problems with SEO such as not being spiderable, not using page titles etc which will cripple the site's overall performance - but there's not (at the moment) any real social media equivalent of this sort of technical problem.
As in, you can get 100s of tweets and likes for a page on your site - but if Google can't index it, it won't help you be found in search.
Certainly with some primarily b2b clients, any interest in social media is likely to be very limited even well into the future, particularly due to the sheer dullness of their product/industry.