|Yes it is. And Google has an algorithmic way of determining what character strings represent "a brand" entity, right? Maybe they have gone further and now have a "brand strength" or "brand authority" signal? |
Something the general SEO community hasn't pinned down showed it's face in the 2009 Vince update [webmasterworld.com] and then in the 2010 Mayday update [webmasterworld.com]. This is one place where I feel Google takes social media signals into the ranking mix.