tedster - 7:30 pm on Oct 2, 2010 (gmt 0)
keeps us busy explaining to newbies the importance of inbound links
It was a pretty big shift when Google first started using IBLs as a critical ranking factor - a whole new SEO "thing" to wrok with. Up until then it was on-page signals only, for the all the majors. Reverse engineering those early algos was such a cakewalk.