Robert_Charlton - 8:22 am on Oct 19, 2010 (gmt 0)
To add the october changes, I'm seeing this new form of SERPs all the time with places integrated into the organic SERPS and a floating map to the right, this is the 6th time I have got it today, in this case there are 16 "Organic" SERPS. but I have seen up to 19
I've been seeing various results certain kinds of geo searches... and hotels in particular... where it's appeared that Google is going in this direction, of returning some major directory-style sites, but increasingly being the über-directory itself. It goes a little bit with Google's not liking to return search results within search results.
I can see this organizational principle being applied to a huge range of queries, though, not just geo queries, and it would have seismic implications to e-commerce and directory-style sites if Google went much further in that direction.
I think that Google's branding algo is naturally pulling them this way.