@Indy correct. Google now sends people to dead end pages where:
They can get no further information, cannot contact the site in any way or make a purchase.
The problem isn't the new branding change. The problem is consumers routinely would click on the 2, 3 or 4th result knowing this especially experienced buyers.the problem is #2 is now 4th or 5th and 4th is now 6th with the third unique site often starting at spot 7 or 8. Instead of increasing diversity they just wiped that out.
It doesn't appear to be an algo change as much as a display change