Absolutely stunning. Heres some numbers from us and one of our friendly competitors:
10/6 to 10/13 traffic down 43% from google
10/6 to 10/13 conversions down 68% from google
10/6 to 10/13 google traffic down 30%
conversions down 46% on google traffic
All the good traffic is gone, we are left with the junk.
I can see what's changed, branded traffic has been cut in half.