fearlessrick - 10:45 am on Oct 3, 2010 (gmt 0)
Just chiming in here with an observation. Recently received the letter of death from G, i.e., "Google AdSense ad serving has been disabled..."
It was only on one site, but it seems G is trimming low-hanging fruit. I've been with AdSense since 2004, but never a major player, though more than enough traffic, clicks, etc. to earn a decent check every month.
While I have an online store, it's pretty small. My site is mostly informational, so I'm seeing myself and others get the boot, probably more due to some directive than actual content. Lots of smaller sites are having AS disabled, so I am thinking it's part of an overall plan.
How that intersects with this algo change is pretty straightforward: more money for G, better targeting for spenders/stores and spreading the AS wealth among fewer participants.
Makes sense on the surface as G shifts into "holiday mode," chasing the money, as all big corporations must. Considering current and forthcoming economic conditions, I'd expect major changes for all over the next 3-5 years. Nothing is for certain or forever.