trillianjedi - 5:02 pm on Oct 4, 2010 (gmt 0)
Very interesting ;)
I started a thread about this very thing happening (as I couldn't understand why Google hadn't cottoned on to this idea yet) a few months back:-
As per the above post, for me this is far more about trust than it is about traffic.
Google wants to own DNS resolution, from where they can determine traffic flows. Shortened link traffic is, to my mind, far more valuable for different reasons.
Why? Because I always click on bit.ly etc links in tweets, despite the fact that I have no idea where that link is about to take me (I cannot see the domain to which the shortened link points).
.... implicit trust.