tedster - 11:09 pm on Sep 30, 2010 (gmt 0)
Danny Sullivan writes about his short discussion on the topic with Matt Cutts, who was involved in the URL shortener project as part of his "20% time":
"If people are that excited about it, we figured why not open it up to the world," Cutts said.
And is it taking aim at any particular product?
"By just showing up at the table and providing a really nice service, you can motivate everyone to improve in the space," he said. "We definitely don't want to kill anyone."