mkassets - 8:05 pm on Sep 28, 2010 (gmt 0) [edited by: Robert_Charlton at 9:03 pm (utc) on Sep 28, 2010]
< moved from another location >
Suddenly I see that the SERPs listing's title and description varies depending on the search query and does not necessarily match the HTML title and meta description tags anymore.
When I search for a "blue widget" and the blue widget is in my homepage's HTML title then my homepage with my HTML title is displayed. When I search for a "red widget" and the "red widget" is not in my HTML title, then my homepage appears in the SERPs but "red widget" is used as the listing's title along with some awkward description. Looks like Google is trying to improve the CTR of the listing.
Is this a new thing or I have missed it when it came into effect? Any way to have more control over the title/description?
[edited by: Robert_Charlton at 9:03 pm (utc) on Sep 28, 2010]