peakay - 3:28 am on Sep 23, 2010 (gmt 0)
louie - I did check and we actually have more search keywords in the last month, but far less traffic. We dont have a large catalog, so we target a few keyword combinations thta drive the most traffic for our business. i do appreciate the post and giving me another way to think about it though.
Yellow - it is not new and we do some updates, but its not a huge content site. I created an advanced segment and checked new vs. returning visitors and it appears we are down in revenue by 50% on new visitors, which is not good. we are just having the overall issue masked by strong sales form existing customers.
If anyone has any tips, let me know. We will try to build more links using the keywords we are now soft on, but we want to make sure nothing looks "unnatural" to google so as to not get penalized.