martinibuster - 4:10 pm on Sep 23, 2010 (gmt 0) [edited by: martinibuster at 4:28 pm (utc) on Sep 23, 2010]
How do you account for very high PR accumulated by software sites such as free forum software...
That's a valid question. Let's take phpBB for an example. phpBB [phpbb.com] has over sixty million backlinks [au.search.yahoo.com] yet only has a PageRank of five. Forum software used to show more PR, but I guess the toolbar probably caught up to what was going on internally at Google. When you type Forum Software in Google, Wikipedia ranks #1. Not phpbb, not vbulletin. :) They do rank in the top five, but Wikipedia is #1. But this is just quibbling with extreme examples. What shows in the toolbar doesn't really matter, but google does engineer it to motivate and give a disincentive to certain behaviors. If an extreme example like this, where 60 million backlinks can't beat Wikipedia, what does that mean for the ranking effectivenes "SEO By" link?
I agree that referral traffic is good, particularly for web design, however SEO Work is different. Some companies even ask you to sign an NDA and a Non-compete clause. The reason they ask this is because SEO work should be kept confidential for competitive reasons. It's what makes one business more competitive than another. What is in it for them to reveal their competitive advantage?
[edited by: martinibuster at 4:28 pm (utc) on Sep 23, 2010]