1) Less search results emphasis on domain-keywords and rank web sites on content.
2) Less search results emphasis on universities (.edu) results. Again let the website stand on the content. .edu websites are typically about the educational institution, rarely about useful content search results.
3) Less search results emphasis on Wikipedia – enough please…
4) Get over the “Paid-link” issue… The longer I look at this issue the more it looks like trying to control advertisers and funneling them into the adwords system. Let the free market rein!