wheel - 12:41 pm on Sep 26, 2010 (gmt 0)
Great question. Agree with a lot of what's been said about paid links. I've always thought that Google's core search ranking algorithm gives too much weight to exact query in domain. It's too easy to buy a two or three keyword domain with a lot of query volume, pay attention to title tag and body content and rank above the fold with little to no link popularity. I've heard this from a number of webmasters and am surprised that it's not here yet.
It has to be that way, they've already learned this. It's because your domain name can and in many cases should be, your company name.
If they changed this feature (and I believe they tried this at one point years ago) then when people do searches for 'nike', they may not get nike's website - when it's clearly what people want.
Plus, there is every expectation that a keyword rich domain name is going to be very on target for an exact search - so despite people's complaints about how those domains rank well, in most cases Google's actually providing relevant results. Too bad it's not your website is all :).
There's an easy solution. Go get your own keyword rich domain. I've got a couple. they're on target, and provide great traffic.