We all have a good idea of what's in Googleís algorithm. Matt C alluded to the fact there are over 200 variables in it. We attempted to create a list [webmasterworld.com].
However I was wondering if you had control of the algorithm, what you'd do different? Where are the flaws?
Mine surrounds the lack of punishment for "Paid Links". If I can tell which of my competitors are buying links, surely Google can tell.
In addition, feedback is important. I know it's improving in Google'ís WMT but itís too little and too slow.