I wish I had "too much traffic". I run a dedicated server which this time last year was utilized at about a medium level. This year, thanks to all the changes, either economic, social network distraction or Google algo changes the server is now way under utilized. The traffic spigot turns on and off at apparently random times.
Yesterday it was dead from 7 am until 7pm, then at 7pm, traffic opened up and sales flooded in. Even made 4 sales in the wee early morning hours. Now it's 8 am and the server is quiet as a mouse. Last year this time it would have been banging in the mornings. In fact, two day prior the pattern was reversed, 7am to 7pm was crazy, then poof, nothing. This pattern may change tomorrow, but one thing is certain, there is no real pattern that might help us determine the cause. This is not the natural sinusoidal traffic pattern we have tracked for the past decade.