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Lorel - 10:49 pm on Sep 22, 2010 (gmt 0)
Couldn't this be due to:
1. the massive # of new websites on the Internet (10,000 daily I heard)
2. Sorting these by country (Geo Location)
3. Further sorting by location within a country (personalization)
4. further sorting by top authority sites in that local area (Instant search favoring brand names)