Lorel - 10:49 pm on Sep 22, 2010 (gmt 0)

Couldn't this be due to:

1. the massive # of new websites on the Internet (10,000 daily I heard)

2. Sorting these by country (Geo Location)

3. Further sorting by location within a country (personalization)

4. further sorting by top authority sites in that local area (Instant search favoring brand names)