Reno - 1:31 pm on Sep 22, 2010 (gmt 0)
We focus more on the content and have stuck with our basic vanilla SEO.
I can't think of any better advice. When I started out in '96, the mantra was "Content is King". With the introduction of Google and the subsequent power of search earlier in this decade, the importance of proper SEO became a daily effort for many of us. But now it seems that Google is saying "Just create meaningful content, and don't worry so much about optimization, because we know all the techniques and you can't depend on them anymore". So content is King again, and like you, that's my focus these days ~ beyond that, I let the chips fall where they may ... and hope for the best.