James2 - 9:07 am on Sep 8, 2010 (gmt 0)
Thanks again for all your answers and hello's. I think I've struck gold here.
Husky Pup - 'Do I assume you have taken over this position in a company with an already well-established presence or possibly on-line for quite some time yet the site has almost no presence?
Is the site totally looked after in-house? I assume so since you have gotten the job!
Just how much time and effort are you/your employers willing to give it?
I have lots of questions, let's know the starting point.'
I do the marketing and started about 6 weeks ago, (I have no previous marketing experience but have been a courier and have worked in press offices) it's a new role Iím in and I am making it up as I go along but think SEO will be a big part. There is no one to tell me anything so I have to learn it all myself. The website is done in house by one guy who doesn't really do SEO. Heís been here about 8 months and has changed it as it was absolutely shocking and now just needs a bit of tidying it up, although I would still describe it as pretty poor (donít tell him I said that though). It is 8 years, 2 months old but hard to find.
I am very confused as to why the home page doesn't show up when you type in our company name. There's a forum on the site which I've taken off as it wasn't doing anything so was counter productive. This page is the first result for our company on google and still is even though itís been removed.
I'm redoing all the text for it and have done a flow chart for how I want the site to work as it's a real mess, my version will be a lot simpler to navigate.
I work for a courier company so there is very little I can do for regular updates or adding content really. There is another company I know of who are bang into their social networking etc but I don't really see it as being anything anyone would actually read. A blog about couriering? I've tried to read them and I couldn't and it's my job!
However I have thought of an alternative to blogging. I want to have a page on it where people send in pictures on their mobiles of things in and around London (where we are). They could be scenic, quirky etc. anything apart from offensive really. Anyway, so there will be a different picture every day which I can add and add meta data for (I think thatís what I mean) and then each month a winner will get a mug with their picture on one side and our logo on the other. Already found a printer to do this for free on an ongoing basis in exchange for a link to their business on that page. I think it could be quite fun if it works and hopefully people might just check it on a daily basis anyway which would hopefully get traffic rather than sales but that would still help right?
Phew, long post, thanks for reading if you made it this far.