emmab21 - 11:16 am on Sep 7, 2010 (gmt 0)

Hi James,

I feel your pain, I really do! I've been in Marketing about 3 years now but in the last 5 months I have changed to a more SEO intensive role. I'm the only person who deals with our online marketing so I find reading forums like this is great for gaining knowledge.

I'm increasingly finding that SEO is very much trial and error. It would seem that a lot of what I currently understand about SEO is changing. Google's algorithms change all the time without warning. This is how they stay ahead of the online marketers; and why people can only speculate about why their pages were doing well one week and then not the next.

Just keeping an eye on what people are saying on here will keep you clued up, give you ideas for things to work on or research each day. It's hard when you're just starting out as a lot of the time you read about stuff and think "I don't understand!" but you'll find plenty to fill your time. Personally I could spend all day looking at Google Analytics.