MrFewkes - 10:34 am on Sep 7, 2010 (gmt 0)
Dont get involved - get another job seriously.
SEO is a joke these days - the goofle ranking algo looks like this
In answer to 3 - One way is when you get shafted by them - you lose positions, revenue, face, confidence, all your hard work is gone to nothing.
Get out before you start - it aint worth it.